Winner: CSR Employee Engagement of the Year


1. Assign CSR champions to specific goals and initiatives

2. Include CSR related goals and objectives in the company’s employee appraisal system

3. Establish small committees to involve employees from the decision stage to implementation (Sustainability Committee, HSE Committee, Labour Committee etc)

4. Select a large variety of initiatives for the Wellbeing Program (everyone has different interests)

5. Promote the events through talking in person not only sending an invitation via e-mail

6. Encourage senior managers to lead by example (employees participate in more events more if their managers also participate)

7. Measure the impact of volunteering and wellbeing activities through employee surveys (Wellbeing Satisfaction Survey)

8. Define a budget needed for CSR initiatives

9. Use every occasion to inspire your employees and other companies by sharing the knowledge and experiences through key company communication channels, workshops, and social media etc.

10. Release an annual Sustainability Report (Excellent framework for sustainable goal setting, strategy alignment, performance measurement and encouraging engagement long term)


1. Don’t wait to launch your CSR programs because you don’t have a resource (We are an SME with no dedicated CSR representatives/department)

2. Don’t wait for a budget to approved (We achieved many of our initiatives at no or minimal cost)

3. Don’t let the process intimidate you (We waited until 2016 to release our first Sustainability Report even though we had been working many CSR initiatives since 2010. Everything is possible with the right 3rd party support and belief in yourself)

4. Don’t feel demoralized if you only achieve a little in the first few years because you don’t get the full support from other departments; eventually the Department Heads and employees will buy-in after seeing the impacts on the workplace and business performance.

5. Don’t rely on e-mail communication only to promote initiatives and events (the most effective method is personal small talks and word of mouth)

6. Don’t dictate the initiatives to employees (ask for their ideas and feedback)

7. Don’t try to invent everything by yourself (search for external best practices and ask for ideas)

8. Don’t forget to share feedback and impact with non-participants (for example; an employee talking about their experience participating at a team meeting)

9. Don’t do the same initiative too many times

10. Don’t schedule all initiatives in non-working hours