Standard Chartered HK

 

Standard Chartered Singapore has been Highly Commended (HC) in the Excellence in Omni-Channel Integration and Best Multi-Channel Offering categories at the virtual RBI Asia Trailblazer Awards 2021 for the ‘My RM’ relationship manager service it has rolled out in the terrority.

The MyRM app is embedded in Standard Chartered’s online and mobile banking platforms. Its intended to deliver seamless and secure connections for affluent clients to talk digitally with Relationship Managers. Other functionality includes the ability to:

  • Watch video webinars to improve wealth management (WM) knowledge.
  • Screen and file share to react to market movements.
  • Authorize investment transactions in a remote, paperless and secure manner, with appropriate client review and approve mechanisms.

The WM client effort required to approve instructions has gone down by 90%, says the bank, when compared to previous phone or email channels. Similarly, RMs have seen a 90% cut in administrative time spent on processing phone or email instructions in the affluent marketplace as these are phased out.

My RM is now live in three of SC’s key markets, with Hong Kong and UAE joining Singapore. More than 100,000 affluent clients are already using it, with numbers growing all the time. The bank has migrated 50% of RM assisted transactions overall to MyRM. It’s now the single largest channel for RM-assisted transactions.

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The Retail Banker International Asia Trailblazer Awards is an annual platform that celebrates the best in class retail banking institutions and individuals for their innovative service offering and commitment to customer excellence.

If you would like to share your incredible consumer finance journey, then register for the 13th Annual Retail Banker International Asia Trailblazer Awards 2022 and submit your entry!