Alliance Bank Malaysia Berhad


Alliance Bank Malaysia Berhad has been Highly commended (HC) in the Best Program Innovation category at the virtual RBI Asia Trailblazer Awards 2021 for its BizSmart Solution portal, which is aimed at small to medium sized enterprise (SME) business owners. It provides them with digital business, finance and banking help, sales and vendor connections, staff skills aid, operational cost assistance and so on.

The one-stop online portal gives SME owners the ability to network and access relevant solutions, training and resources at preferred rates to grow their business, look at webinars, virtually ‘meet’ people and so on. It already has 120 business solution partners in the community and is growing fast.

SMEs can manage their costs by accessing  products and services such as logistics, accounting, payroll and digital branding at a preferential rate. There are no fees or charges imposed and SMEs are free to connect with the solution partners to grow their business.

There is also sales help as the portal provides a platform for them to be promoted on the Bank's social media. In addition, participants also get access to new marketplaces simply by listing their businesses on the bank’s e-commerce partners' platforms, such as Shopee and Pybli. So far, BizSmart Solution portal members have reached over five million people and generated 2,000+ new client referrals.

To help staff, there is a bulk account opening process where employees can open accounts at their SME’s premises. Foreign workers can get access to banking accounts and debit cards, as well as online remittance and prepaid mobile top ups thanks to a specially designed mobile application called Cash2Home.

Owners can access a host of resources, such as business articles, webinars, market reports and online training, which can provide insights on taxation, grants, digital marketing and so on. Banking assistance of course comes as standard.

The ecosystem on offer benefits from three partnership tie-ups. The Bank has signed memorandums of understanding with:

  • Celcom, Malaysia's major telco company: This means a joint value proposition combining the bank’s financing and payroll solutions with Celcom's data, connectivity and digital know-how can be baked in.
  • Bursa Malaysia: the Malaysian stock exchange has provided a platform to promote the sustainability agenda. The bank can approach 500+ small cap companies and provide them with preferential banking and non-banking benefits via the BizSmart(R) Solution portal. The community and cross-selling / support is also enhanced by attracting and linking existing participants with these newcomers.
  • The Sunway iLab partnership: provides mentorships and financial literacy to entrepreneurs, startups and students, acting as an accelerator for their business and ideas.

In the future, the range of solutions on the BizSmart portal will be broadened by adding two new pillars, with various tools on offer, covering sustainability and the export market.

  • Alliance Bank Malaysia Berhad were also HC: Highly Commended in the Best App for CX; Best Multi-Channel Offering; and the Excellence in Mobile Banking categories at the Retail Banker International (RBI): Asia Trailblazer Awards 2021.


The Retail Banker International Asia Trailblazer Awards is an annual platform that celebrates the best in class retail banking institutions and individuals for their innovative service offering and commitment to customer excellence.

If you would like to share your incredible consumer finance journey, then register for the 13th Annual Retail Banker International Asia Trailblazer Awards 2022 and submit your entry!